Question
1. If the TOMS model is so successful why don't other companies try to be socially active in a similar way? 2. Is this concept
1. If the TOMS model is so successful why don't other companies try to be socially active in a similar way?
2. Is this concept just a self-serving model so Blake Mycoskie can say he is helping people when it is really the customers who are providing the mechanism for him to take credit for doing good?
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Contemporary business 2012 update
Authors: Louis E. Boone, David L. Kurtz
14th edition
1118010302, 978-1118010303
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