Question: 1. Illustrate in the space given below The Communication Process. 2. Based on the illustration of The Communication Process in Question 1, apply the process

1. Illustrate in the space given below The Communication Process.

2. Based on the illustration of The Communication Process in Question 1, apply the process to an example.

3. List and discuss the FOUR steps in the AIDA process with an actual purchase example e.g. Apple. Do all consumers follow through the stages of the AIDA model?

4. Nostalgia has been used by brands as one of the advertising appeals to attract consumers. Define nostalgia and explain the TWO types of nostalgia. Discuss ONE brand that used nostalgic appeals in their communication.

5. Discuss the FIVE social media objectives using a real social media campaign example.

6. There are a number of social media metrics used by companies to measure the success and effectiveness of their campaigns. List the FIVE of these metrics and discuss.

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