Question: 1. It might also be a good idea to know some things about the current situation in Ukraine. Please explain and evaluate the concepts of

1. It might also be a good idea to know some things about the current situation in Ukraine. Please explain and evaluate the concepts of Standardisation and Adaptation, the circumstances under which you might use these strategies, and their respective pros and cons.

Note: Topics to cover:

-International marketing benefits, risks & challenges / Globalisation

-Internationalisation models

-International marketing mix

-Segmentation, Targeting & Positioning

-Market entry options

-Standardisation to adaptation-International Marketing Strategies

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