1. It might also be a good idea to know some things about the current situation in Ukraine. Please explain and evaluate the concepts of Standardisation and Adaptation, the circumstances under which you might use these strategies, and their respective pros and cons.

Note: Topics to cover:

-International marketing benefits, risks & challenges / Globalisation

-Internationalisation models

-International marketing mix

-Segmentation, Targeting & Positioning

-Market entry options

-Standardisation to adaptation-International Marketing Strategies

Answer rating: 100% (QA)

1 International Marketing Benefits Risks Challenges Globalisation Benefits Increased Market Potential Going international opens up new markets increasing the potential customer base Diversification En... View the full answer