Question: 1. Please use a specific industry/product category as an example to explain why segmentation and target marketing are vital parts of marketing strategy (why are

1. Please use a specific industry/product category as an example to explain why segmentation and target marketing are vital parts of marketing strategy (why are they useful?).

2. Why is it important that marketing ethics be incorporated into the firms strategic plan?

3. Why is being ethical and socially responsible challenging? Please explain with examples.

4. How would you measure brand equity (the value of a brand)? Explain the factors that you would consider.

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