Question: 1. Potential environmental issues and challenges must be considered by any firm that uses personal selling as a promotional tool outside the home country. List

1. Potential environmental issues and challenges must be considered by any firm that uses personal selling as a promotional tool outside the home country. List and explain four (4) of these environmental challenges and issues.

2. Explain how the orientation of management (ethnocentric, polycentric, or regiocentric) correlates with decisions management makes about sales force nationality. List and explain two (2) other factors affecting the composition of the sales force.

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