1. Present a five-item ethics code that a retailer could impose on its suppliers with regard to fake and counterfeit merchandise.

2. As the buyer for a retail chain, what would you do if you found out that one of your long-time suppliers had been passing on counterfeit goods as authentic? Why?

3. Visit the www.stopfakes.gov Web site and click on the busi- ness guide tab. Comment on what you learn from this guide. 4. Visit the www.stopfakes.gov Web site and click on the con- sumer guide tab. Comment on what you learn from this guide. 5. Would you match the online price of a competitor that offered a deep discount on products you were carrying if you were not sure that the competitors products were

authentic? Explain your answer. 6. As discussed in Chapter 17, what are gray-market goods?

How do they differ from counterfeit merchandise? 7. Do you think that it is okay for a retailer to purchase and

resell gray market goods? Explain your answer.