1. Present a five-item ethics code that a retailer could impose on its suppliers with regard to fake and counterfeit merchandise.

2. As the buyer for a retail chain, what would you do if you found out that one of your long time suppliers had been passing on counterfeit goods as authentic? Why?

3. Visit the www.stopfakes.gov Web site and click on the business guide tab. Comment on what you learn from this guide.

4. Visit the www.stopfakes.gov Web site and click on the consumer guide tab. Comment on what you learn from this guide.

5. Would you match the online price of a competitor that offered a deep discount on products you were carrying if you were not sure that the competitor’s products were authentic? Explain your answer.

6. As discussed in Chapter 17, what are gray market goods? How do they differ from counterfeit merchandise?

7. Do you think that it is okay for a retailer to purchase and resell gray market goods? Explain your answer.