Question: 1. Propose three (3) appropriate mass communications and/or digital communications tools that could be used to increase consumer take-up and usage rate of the EV

1. Propose three (3) appropriate mass communications and/or digital communications tools that could be used to increase consumer take-up and usage rate of the EV car-sharing programme.

2. Explain the concept of customer satisfaction and use the EV car-sharing programme as an example to discuss factors (e.g., product and service quality) that may affect user satisfaction.

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