1: Select an advertisement. 2: Answer the questions.

Step 3: Submit a copy of your advertisement or include the URL in your written submission with the answers.

 

1. For the brand/product/service in the advertisement, which stage of the product life cycle is the product in? Explain how you were able to identify the stage.  You should have at least four points to support your explanation. LO6 (5 marks)
2. Several strategies can be used to extend the product life cycle. Using the brand/product/service in the advertisement, describe how two of the strategies could be applied. LO6 (4 marks)
3. Explain the concept of each of the three major pricing strategies.  Describe which pricing strategy is used by your brand/product/service. LO7 (8 marks)
4. Describe which distribution strategy - intensive, selective, or exclusive - is used for the brand/product/service.  Explain the strategy and why it is appropriate. LO8 (3 marks)
5. Marketers can choose from two basic promotion mix strategies—push promotion or pull promotion. Explain how these two strategies are used by the brand/product/service. LO9 (4 marks)
6. Based on the brand/product/service's key target market, list and describe three types of marketing communications you would use and discuss why they would be appropriate for this target market. LO9 (6 marks)
7. Complete a SWOT analysis for your brand/product/service. Include 2 points for each section of the SWOT. LO10 (8 marks)