1. The new goal-based Google Ads campaign type, powered by machine learning, enabled the brand to automatically find new customers at scale across channels such as Search,Shopping, YouTube, and Gmail. It also helped the brand optimize performance in real-time toward sales conversion. How does google ads help enabling customer preferences toward its product vs traditional marketing strategies? 2. For Nike fans, the brand's annual Member Days get their hearts racing. The sales event gives Nike members special access to exclusive products, discounts, and benefits on the brand's online store. Nike Korea was therefore eager to use the sale to attract new customers, win their loyalty, and grow bottom lines. Nike becomes dominant to the market by persuading customer focusing on the sports, Why is that Nike become more attractive to the customer both loyal and new customer? 3. The experiment clearly exhibited the effectiveness of App campaigns for engagement as a revenue driver and means for activation, and it has a bigger role to play in raising our profits, said Shop back's head of online marketing Kevin Li. Do you believe that experiment will help marketing people develop skills in order to improve marketing strategies