1. There are 20 attributes that evaluate stakeholder perception across six dimensions. These dimensions are:

a) products and services, brand reputation, vision and leadership, workplace environment, social and environmental responsibility and shareholder return.

b) products and services, emotional appeal, vision and leadership, workplace environment, social and environmental responsibility and financial performance.

2. Companies have to evaluate many variables before approving capital decisions. Some of these are associated with evaluating costs and the benefits of a decision. With a cost management system and decision making framework, companies are considering the following three categories when evaluating investments:

a) Costs associated with sustainability initiatives, human capital planning and supply chain efficiencies.

b) Cost (both current and future) related to past operations, current costs related to current operations, and future costs related to current operations.

c) Costs (both current and future) related to past operations, costs related to social implications, cost related to environmental implications.