Question: 1- Think about the usage-based segmentation framework we discussed in class. Pretend you are hired as a consultant for JIF peanut butter, the market leader.

1- Think about the usage-based segmentation framework we discussed in class. Pretend you are hired as a consultant for JIF peanut butter, the market leader. The CEO asks your advice on which segment to target.

A- Explain 2 reasons why JIF would NOT want to TARGET THEIR CURRENT USERS

B- Explain 2 reasons why JIF would want to TARGET THEIR CURRENT USERS

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