1. Topic

In this assignment, you are requested to evaluate and discuss three Digital Marketing Campaigns of 2020 for a

brand in Canada assigned by your instructor.

Your report must answer the below questions:

a. Briefly describe your brand.

b. Who is the target audience for the selected brand?

c. What were the Marketing Communication objectives of the brand?

d. How would you describe the Creative strategy of the brand? How aligned do you think was this strategy

with the brands Marketing Communication Objectives?

e. How would you describe the Media strategy of the brand? How aligned do you think was this strategy

with the brands Marketing Communication Objectives?

f. What would you suggest the brand to have done differently to achieve their objectives and why?

Brands

Your brand assignment is based on the group number as per the table below.

Group Brand Group Brand

1 Starbucks

2 Nike

3 McDonalds

4 Apple Iphone

5 Amazon