Question: 1 Two of the boxes in our framework for consumer information processing are 1) Exposure, Attention, and Perception and 2) Memory & Knowledge. How are

1 Two of the boxes in our framework for consumer information processing are 1) Exposure, Attention, and Perception and 2) Memory & Knowledge. How are these two boxes related to each other when it comes to perception?

2 Marketing and branding may be so powerful that they may create/change reality by their effect on perception. Explain this concept as you think about the relationship between the two boxes mentioned above. Give examples.

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