Question: 1. Using new Cart Abandonment Rate = (1 - (Transactions Completed / Shopping Carts Initiated)) x 100 where: Transactions Completed: 167 Shopping Carts Initiated: 785

1. Using new Cart Abandonment Rate = (1 - (Transactions Completed / Shopping Carts Initiated)) x 100

where: Transactions Completed: 167 Shopping Carts Initiated: 785

Did the rate increase, decrease, or remain the same where cart abandonment rate is 76.9% previously.

2. List four reasons you think may have caused this new abandonment rate to increase, decrease, or remain the same.

3. What are your five recommendations to stakeholders, moving forward on cart abandonment rate?

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