Question: 1.- What is environmental scanning and why is it important to identify new business opportunities? What techniques can you use to become an effective scanner?

1.- What is environmental scanning and why is it important to identify new business opportunities? What techniques can you use to become an effective scanner? Give an example of how you have used a technique to identify good opportunities.

2.- What can you do to find and evaluate the right business opportunity? Where should you look? What are ways to evaluate a good opportunity?

3.- Describe the types and methods of marketing research. Why is a Conjoint Study marketing research method conducted? What type of research would you be most comfortable conducting?

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