Question: 1. What is essential for developing effective positioning strategies? a. Deliver on the promise b. Consistency C. Simplicity d. Distinctiveness e. All of the above

1. What is essential for developing effective positioning strategies? a. Deliver on the promise b. Consistency C. Simplicity d. Distinctiveness e. All of the above 2. Which is not a purpose of slogans/taglines? a. Serve as an integral part of a brand's image b. Provide information on important brand benefits C. Replace a brand's logo d. Help establish an identity or position for a brand TRUE/FALSE: 3. A brand freak is someone who has a negative outlook of the brand and would never purchase the brand. 4. Demonstration ads provide credibility to a product because "seeing is believing". 5. Sex appeal ads gain higher attention levels and therefore higher brand memorability. 6. Humor ads can wear out very quickly

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