1. What is the Market Potential in 2017?
a. Consumer sales in quantity & sales ;
b. Wholesale sales

2. In order to achieve 15% of market share (Volume), what is the Marketing Goal in 2017?
a. Quantity
b. Sales (Retail & Wholesale)

3. What is Sales Potential if the 2017 Marketing Goal is achieved? sales??
Assuming that the weighted distribution of your diaper is only 90%  and it is not justified or impossible to the distribution to 100% in 2017,  what is you Sales Forecast? sales? 

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Age Group 0-18 months 19-30 months 30-42 months Market Information (2017) Projected population Percentage using diapers Average daily diaper used per Average retail price per diaper Projected population Percentage using diapers child Average daily diaper used per child Average retail price per diaper Projected population Percentage using diapers Average daily diaper used per child Average retail price per diaper Average Retail Gross Margin on Diaper: 30% 4,850,000 100% 2.55 $2.20 3,300,000 80% 2.19 $2.90 3,500,000 40% 1.19 $3.50 Age Group 0-18 months 19-30 months 30-42 months Market Information (2017) Projected population Percentage using diapers Average daily diaper used per Average retail price per diaper Projected population Percentage using diapers child Average daily diaper used per child Average retail price per diaper Projected population Percentage using diapers Average daily diaper used per child Average retail price per diaper Average Retail Gross Margin on Diaper: 30% 4,850,000 100% 2.55 $2.20 3,300,000 80% 2.19 $2.90 3,500,000 40% 1.19 $3.50

Answer rating: 100% (QA)

Market Potential in 2017 Consumer Sales In 2017 the total projected population in the US is 4850000 and the percentage using diapers is 100 The averag... View the full answer