Question: = 1. What is Unique in this (digital computer / process control systems) industry? 2. How do firms compete in this industry to keep their

= 1. What is Unique in this (digital computer /

= 1. What is Unique in this (digital computer / process control systems) industry? 2. How do firms compete in this industry to keep their customers with them as well as to attract new customers? 3. What is a typical market behavior of a Hi-tech company? 4. Where does EA fit in your answers to the first three questions above? Based on your perception you may rate EA on a 5-point scale (where 1= Very weak, 2-Weak, 3 neither weak nor strong, 4=strong, and 5 = very strong). 5. How are such products purchased (i.e., what criteria and buying process is typically followed) 6. What would be your winning bid amount? 7. What could be your Five specific reasons to support the bid amount? 8. Why must your bid be considered as a Winning Bid? (Three reasons in support) 9. What could be the worst outcome, if your bid is not accepted? (Three worst outcomes)

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