Question: 1. What is Unique in this (digital computer / process control systems) industry? 2. How do firms compete in this industry to keep their customers

1. What is Unique in this (digital computer / process control systems) industry? 2. How do firms compete in this industry to keep their customers with them as well as to attract new customers? 3. What is a typical market behavior of a Hi-tech company? 4. Where does EA fit in your answers to the first three questions above? Based on your perception you may rate EA on a 5-point scale (where 1= Very weak, 2-Weak, 3 = neither weak nor strong, 4=strong, and 5 = very strong). 5. How are such products purchased (i.e., what criteria and buying process is typically followed) 6. What would be your winning bid amount?

Please answer 6th question.

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