Question: 1. What should a marketer do if, in choosing target segments, he or she runs out of attractive segments to add to the list of

1. What should a marketer do if, in choosing target segments, he or she runs out of attractive segments to add to the list of targeted segments and it does not appear that objectives can be met?

2. Why can marketers only hope to influence positioning and not create it?

3. Compare the importance of positioning in businessto-business markets with positioning in consumer markets.

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