1. What types of data does she need? (Primary and secondary )2. What types of systems could be used to collect these data?3. How could she collect it?4. What would be the best way to analyze the data collected?5. How should it be presented to her?6. What aspects should laura be aware of when interpreting data collected from other countries? Should it be different from Canadian stores?

About the company The company Hermes & Shoes has grown organically over the last four years, as the influent entrepreneurs from the personal network of the founder and manufacturer, Laura Hermes, started to ask her to conduct new stores to sell her shoes in 5 different cities in the Province of Quebec and also in USA and Mexico. Charles Croix, the first entrepreneur, is now the owner of Store 1, located in Quebec City. Charles helps other entrepreneurs set up the stores due to his experience working with Laura for many years in the Canadian market. Store 2 belongs to Janice Vincenzo, in Longueuil, Store 3, to Muhammad Amil in Outremont-Montreal, and Store 4 to Navdeep Kaur in Laval. Charles Croix is negotiating to open a store in San Francisco, California (USA), and a new entrepreneur, Margarete de la Vega, is now opening a new store in Mexico. Laura is now more concentrated on shoe production, but she also needs to have better management of how the stores sell her shoes to control output, decide the styles and other details from the customer demand. The stores' owners highly respect her, and her shoes are awarded for their outstanding modern design and comfort. The owners want to know more about the novelties in terms of merchandise to organize their stock prevision to supply their demand by Hermes & Shoes brand. Orientation