Question: 1. When the marketer's communication objective is to create desire for the product, he might use flashy advertising spreads in magazines, perhaps with endorsements of

1. When the marketer's communication objective is to create desire for the product, he might use flashy advertising spreads in magazines, perhaps with endorsements of well-known celebrities, to create positive attitudes toward the brand. (Correct answer with clear explanation)

A. True

B. False

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