1.) Which factor affecting a reference groups influence over consumer purchase decisions is displayed by the new sneakers your friends make a point of showing off or the latest gadget you can see your friends using.

a.) The groups power and expertise

b.) Conspicuousness of the product

c.) Personality characteristics

d.) Conformity

2.) Which of the following is not one of the four key tenets when considering the study of consumer behavior?

a.) Successful business decisions require an understanding of consumer behavior

b.) Market research is critical in understanding consumer behavior

c.) Consumer behavior is a complex, multidimensional process

d.) Marketing practices designed to influence consumer behavior involve ethical issues

e.) Market research looks narrowly at buyer decisions to simplify the complexity of consumer behavior

3.) A marketer acknowledging competing products in company messaging and share why his or her product is superior to that of the competition defines __________.

a.) One-sided communication

b.) Two-sided communication

c.) Competing communication

d.) Outward communication

4.) Which of the following is not a decision that marketers must make in designing a persuasive message?

a.) Using positive or negative message framing

b.) understanding the importance of qualitative and quantitative research

c.) Choosing between one-sided or two-sided messages

d.) Considering the end consumers learning process