Question: 1. Which of the SWOT elements are considered mostly external and which are considered mostly internal? A. Strengths and Threats are internal/ Opportunities and Weaknesses

1. Which of the SWOT elements are considered mostly external and which are considered mostly internal?

A.

Strengths and Threats are internal/ Opportunities and Weaknesses are external
B.

Threats and Weaknesses are internal/ Opportunities and Strengths are external
C.

Opportunities and Strengths are internal/ Weaknesses and Threats are external
D.

Strengths and Weaknesses are internal/ Opportunities and Threats are external
E.

Opportunities and Weaknesses are internal/Strengths and Weaknesses are external

2.....

A car producer buys one of its suppliers. This is an example of ____________

A.

Market Orientation
B.

Integrative Growth
C.

Intensive Growth
D.

Debranding
E.

Diversification Growth

3.

One of the basic principles behind segmentation is that subgroups of customers can be identified on some basis of similarity.

True / False

4.

Ferrari, a luxury sports car manufacturer, implements a cost-leadership strategy.

True / False

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