Which of the two SWOT elements are considered mostly external and which are considered mostly internal? Opportunities and Strengths are internal/Weakness and Threats are external Strengths and Weakness are internal/Opportunities and Threats are external Opportunities and Weakness are internal/Strength and Weakness are external None of the above Which of the following is an example of an appropriate strategy when a company is selling a high involvement product? Personal selling Avoiding stock outs Maintaining quality Reducing price None of the above _____ is tailoring goods and services to the tastes of individual customers on a high volume scale. Mass customization Generational marketing Frequency marketing Bulk ordering Usage rate marketing Acera folders sell for $10 per unit. The annual sales are 100,000 units. The overall size for all folders is 50,000,000 units. What is the market share by volume for ($10 times 100,000)/50,000,000) 50,000,000/($10 times 100,000) 100,000/50,000,000 100,000/($10 times 50,000,000) 100,000/50,000 Which of the following correctly differentiates between a monopoly and a competition? Monopoly has a single producer, but monopolistic competition has few large Monopoly has a unique product, but monopolistic competition has similar In a monopoly, pricing is unimportant, but in a monopolistic competition, important. In a monopoly, promotion is important, but in a monopolistic competition, important. None of the above. In which of the following type(s) of competition, is/are the products similar? Oligopoly Pure Competition Monopolistic competition B&C