1.) Why is local advertising so critically important?

Multiple Choice

A.) Most consumer sales are made nationally, so it's important to create follow-up local ads.

B.) Most consumer sales are made locally, so it's important to develop lasting customer relationships.

C.) Local advertisers want total control, so it's important to remain separate from national campaigns.

D.) Local advertisers depend on national advertising for their knowledge of the market.

E.) National companies compete against a few competitors, so their focus is gross sales, but local companies battle for market share.

2.) Kate wrote the copy for a brochure to sell reverse mortgages . Curtis used Kate's copy to design the brochure , so the verbal and visual symbols would work together Curtis is most likely a ( n )

A.) copywriter

B.) media director

C.) art director

D.) sales promotion specialist

E.) account executive .

3.) Noah just finished working on a social media ad campaign targeting young consumers who prefer comparing and purchasing their sports equipment online . Noah most likely works in an interactive agency

True or false

4.) Cotton Comfort Signature Brands sends a ready - made advertisement to a regional magazine published in Omaha , Nebraska , and the magazine publisher inserts the name , address , and phone number of a local business that carries the line of luxury bed linens , comforters , and bath towels . Cotton Comfort pays 75 percent of the cost of running the ad . The local business pays the other 25 percent . This is an example of centralized advertising .

True or false