1. Why is the reaction in persuasive communication a measure of the success or failure of the communication made by the source in achieving its goals?

2. What must a persuadee do to establish a permanent relationship with another communicator?

3. Why is the persuasion strategy very important in the successful implementation of persuasion communication and what factors need to be considered in determining the strategy? 

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The reaction in persuasive communication is crucial because it indicates whether the message has eff... View the full answer