Question: 1. Why is the soft drink industry so profitable? 2. Compare the economics of the concentrate business to the bottling business: why is the profitability

1. Why is the soft drink industry so profitable?

2. Compare the economics of the concentrate business to the bottling business: why is the profitability so different?

3. Why do concentrate producers want to vertically integrate into bottling?

Reference:

Cola war continues, coke and pepsi in 2010

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