1. Why should a white paper include visual aids, short paragraphs, and informative titles?

	a.	Many readers choose white papers based on how they look.
	b.	A catchy title can help snare a reader.
	c.	Readers like to see text in big blocks.
	d.	To ensure it is easy for readers to scan.
	e.	Because it is usually not printed.

2. Even the best tools cannot rescue:

	a.	a bad plan.
	b.	a poor strategy.
	c.	a lack of strategy.
	d.	A through C.
	e.	B and C only.