1. You are a marketing manager at Dick's Sporting Goods. The CEO was disappointed to see that...
Question:
1. You are a marketing manager at Dick's Sporting Goods. The CEO was disappointed to see that the company's website did not rank on the first Google search engine results page for the search "cricket supplies". He has asked you to pursue SEO tactics to improve the cricket category page's ranking for the search "cricket supplies". List and briefly explain three SEO tactics you would recommend Dick's Sporting Goods pursues to gain visibility for the search "cricket supplies". Describe the analytics you will use to monitor success, as well.
2. You created a new website that sells used toys. Unfortunately, a month has passed but your website has only received 10 visits. What would be your plan to get people to the website? How will you measure the success of this plan?
Managerial Accounting A Focus on Ethical Decision Making
ISBN: 978-0324663853
5th edition
Authors: Steve Jackson, Roby Sawyers, Greg Jenkins