13A focused low-cost strategy based on low cost aims atMultiple Choicedominating more market niches in the industry via a lower cost and a lower price than any other rival.securing a competitive advantage with a product offering carefuly designed to appeal to the unique preferences and needs of a weldefined group of buyers.securing a competitive advantage by serving buyers in the target market niche at a lower cost than those of rival competitors.serving buyers in the target market niche with products carefuly designed to appeal to the unique needs of niche buyers.IIIPrev13 of 21Next