Question: A focused low - cost strategy based on low cost aims at Multiple Choice dominating more market niches in the industry via a lower cost
A focused lowcost strategy based on low cost aims at
Multiple Choice
dominating more market niches in the industry via a lower cost and a lower price than any other rival.
securing a competitive advantage by serving buyers in the target market niche at a lower cost than those of rival competitors.
becoming the industry's lowestcost provider rather than just being one of perhaps several competitors with comparatively low costs.
securing a competitive advantage with a product offering carefully designed to appeal to the unique preferences and needs of a welldefined group of buyers.
serving buyers in the target market niche with products carefully designed to appeal to the unique needs of niche buyers.
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