A focused low-cost strategy based on low cost aims at

• securing a competitive advantage by serving buyers in the target market niche at a lower cost than those of rival competitors.

• dominating more market niches in the industry via a lower cost and a lower price than any other rival.

• securing a competitive advantage with a product offering carefully designed to appeal to the unique preferences and needs of a well-defined group of buyers.

• becoming the industry's lowest-cost provider rather than just being one of perhaps several competitors with comparatively low costs.