A focused low$-$cost strategy seeks to achieve competitive advantage by

serving buyers in the target market niche at a lower cost and lower price than rivals.

dominating more market niches in the industry via a lower cost and a lower price than any other rival.

outmatching competitors in offering niche members an absolute rock$-$bottom price.

delivering more value for the money than other competitors.

performing the primary value chain activities at a lower cost per unit than can the industry's low$-$cost leaders.