Question: 18) ________ segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. A. Complex B. Measurable C. Competitive D. Differentiable 19)

18) ________ segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.

A. Complex B. Measurable C. Competitive D. Differentiable

19) Market segments that can be effectively reached and served are ________.

A. measurable B. accessible C. substantial D. actionable

20) A segment is less attractive if it ________.

A. is difficult for new entrants to enter B. is substantial C. is actionable D. contains many strong and aggressive competitors

can i know the answers and the reason? :')

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