1a) Please find and describe a unique communication method that a multinational has had to adopt in another countrysomething that goes beyond and is different from what it does in its home market. The communication adaptation may be in terms of content/message of the communication OR the media channel used to communicate.

1b) Discuss the probable reasons for this adaption, e.g., economic, cultural etc. Provide rationale for the above by drawing upon what you learned in Chapters 2-6 about the external environment. For example, if a reason is low income of consumers, then use statistics about that target audiences income/education. If the reason is cultural, try to use Hofstede or Halls framework to explain.

Please mention references.