1)After identifying and evaluating our major competitors, we then ________.

a. design broad competitive marketing strategies

b. develop a market leader

c. find the correct market leader

d. give out rewards

e. build the marketing leaders and a competitor-center leader

2)In this course we have studied the ____________ pricing method.

a. worth-based pricing

b. going-rate and sealed-bid pricing

c. cost-plus pricing

d. even analysis

e. target turnover pricing

3) In pricing the firms objectives can include all of the following but not ________.

a. continued existence

b. current profit maximization

c. market share increasing

d. competitor actions

e. customer retention

4) In the marketing strategy we decide the target market, market share, profit goals, and ________.

a. sales

b. nothing

c. the secondary market

d. the competitions anticipated reaction

e. life-cycle duration

5)Nexus excels at both customer intimacy and ________.

a. bad product pricing

b. operational excellence

c. product leadership

d. intimacy

e. marketing intelligence

6) In commercialization of a new product we decide when to launch. The next decision is ________ to launch the new product.

a. where

b. how

c. to what degree

d. why

e. all of the above

7) Lenovo is discussing the amount of money charged for the new PC. This is discussing ________.

a. the experience curve

b. a demand curve

c. the price

d. wages

e. salary

8) ____________ is NOT an advantage that is gained from competitors?

a. Competitors do play a role in increasing demand.

b. Competitors may not share the costs of product development.

c. Competitors improve bargainin.

d. Companies may serve less-attractive segments.

e. All of the above.

9) A market challenger define which competitors to challenge and ________.

a. which one to kill

b. which one to trick

c. who will pay

d. know when it is time to withdrawal

e. its strategic objective

10) leading firms can make one of the following three actions but not __________

a. expand total demand

b. defend their current market share

c. run smaller companies out of business

d. try to expand their market share further

e. none of the above

why?