$200\mathrm{.}5$ points

A catalog company creates special$-$run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. This company is using

supply chain management.

customer relationship management.

a transactional marketing orientation.

$C2C$ marketing.

typical production$-$oriented era marketing practices.