Question: 2 1 When marketers consider advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare

21

When marketers consider advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using

q,

to see if the media "fit" with their advertising agenda.

Multiple Choice

scenario planning

regional culture

micromarketing measures

21 When marketers consider advertising media, they often begin with viewer

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