Question: 2 3 Multiple Choice 5 points Which one of the following is not correct about international marketing communication? The U . S . has the
Multiple Choice
points
Which one of the following is not correct about international marketing communication?
The US has the highest advertising spending.
A variety of restrictions on advertising of specific products eg cigarettes, soda exist around the world.
The goal of marketing communication is to inform, persuade, remind, and build relationships.
Countries like Germany see comparative advertising as anticompetitive and restrict comparisons to specific performance attributes.
None of the above.
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