$26$

The first step in the STP process is to

Multiple Choice

$01$:$32$:$06$

select target markets.

establish the overall strategy or objectives.

Identify the segmentation methods to be used.

produce a list of strengths and weaknesses of the firm's past marketing strategies.

develop a marketing mix, so that an appropriate segment can later be identified.

Mc

Graw

Prev.

$26$ of $100$

Sext

esc

F$7$

Fe

$80$

Q$.$

FE

F$7$

$$

Fo

F$10$

a$)$

an$)$