Question: he first step in the STP process is to Multiple Choice establish the overall strategy or objectives. identify the segmentation methods to be used. develop

he first step in the STP process is to
Multiple Choice
establish the overall strategy or objectives.
identify the segmentation methods to be used.
develop a marketing mix, so that an appropriate segment can later be identified.
produce a list of strengths and weaknesses of the firm's past marketing strategies.
select target markets.

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