Question: The first step in the STP process is to: Multiple Choice produce a list of strengths and weaknesses of the firm's past marketing strategies. develop

The first step in the STP process is to:
Multiple Choice
produce a list of strengths and weaknesses of the firm's past marketing strategies.
develop a marketing mix, so that an appropriate segment can later be identified.
select target markets.
identify the segmentation methods to be used.
establish the overall strategy or objectives.
The first step in the STP process is to: Multiple Choice

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