2. Amazon.com is offering the Samsung Galaxy S20 for USD799 in a variety of colors, USD200 off...

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2. Amazon.com is offering the Samsung Galaxy S20 for USD799 in a variety of colors, USD200 off of its regular price. The Galaxy S20+ is also seeing a USD200 discount, priced at USD999. That’s the lowest price we’ve seen for both models (Source: cnn.com, 2020).

a) Name and explain TWO (2) types of pricing strategy implemented by Amazon.com.

b) Explain TWO (2) situations where Samsung needs to initiate the price cuts.

c) Suggest TWO (2) promotional pricing strategies that can be adopted by Amazon to entice customers to make early purchases.

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Financial Accounting Tools for business decision making

ISBN: 978-0470534779

6th Edition

Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso

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Posted Date: Jul 08, 2021 02:41 AM

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2. Amazon.com is offering the Samsung Galaxy S20 for USD799 in a variety of colors, USD200 off...

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a The two types of pricing strategy as implemented by Amazon are Penetration pricing Companies set a low price so as to achieve quick and deep penetra... View the full answer

Financial Accounting Tools for business decision making

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