2.

Analyze TESLA using the Quality Function Deployment (House of Quality). An example for a backpack company is shown in the Figure 5.9 Relationship matrix. Create a similar one for the TESLA.

FIGURE 5-9 Product Characteristics Relationship matrix Relative Importance No. of Zippers & Compartments Weight of Backpack Strength of Backpack Grade of Dye Color Cost of Materials Relationship Strong Positive Positive X Negative Strong Negative Customer Requirements Competitive Evaluation BAUS 2 3 4 5 Durable 25 Lightweight 20 X 1 A US/B 2 3 4 5 Roomy 25 US/A B 3 4 1 2 5 Looks Nice US 2 B 3 20 4 1 5 10 X US 2 1 B 3 4 5 Low Cost TOTAL 100 US = Our Backpack A = Competitor A B = Competitor B