Analyze TESLA using the Quality Function Deployment (House of Quality). An example for a backpack company is shown in the Figure 5.9 Relationship matrix.

Create a similar one for the TESLA.

FIGURE 5.9 Relationship matrix Product Characteristics Relative Importance No. of Zippers & Compartments Weight of Backpack Strength of Backpack Grade of Dye Color Cost of Materials Relationship Strong Positive Positive X Negative x Strong Negative Customer Requirements Competitive Evaluation B AUS 1 2 3 4 5 Durable 25 Lightweight 20 X 1 A US/B 2 3 4 5 US/A B 3 4 Roomy 25 X 1 2 5 Looks Nice US 2 20 1 B 3 A 4 5 Low Cost 10 X X 1 US B 2 3 . 4 5 5 TOTAL 100 US = Our Backpack A = Competitor A B = Competitor B