Question: 2 . Does Blackberry Pearl appeal to segment ( s ) other than business executives, as the company hoped for? Why or why not? 3

2. Does Blackberry Pearl appeal to segment(s) other than business executives, as the company hoped for? Why or why not?
3. Is the Pearl well-positioned to be successful? If not, to which segment(s) would you target and how would you re-position it?

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