Question: 2. In doing environmental scanning, the chapter mentions looking at the trade press and magazines outside your area of business, as well as asking customers,

2. In doing environmental scanning, the chapter mentions looking at the trade press and magazines outside your area of

business, as well as asking customers, suppliers, your attorney, and your accountant for ideas about what is happening and

what is coming next. If you have employees in your small business, should you ask them too? Why or why not?

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