Question: 2. Let's assume that Kent's Camera Castle, an online camera company, generated a revenue of over $500,000 in a comprehensive digital advertising campaign using an

2. Let's assume that Kent's Camera Castle, an online camera company, generated a revenue of over $500,000 in a comprehensive digital advertising campaign using an advertising budget of $5.000 (much like what you may have personally experienced in the Mimic Pro simulation). While this performance result may indicate a high level of effectiveness for the company's digital marketing investments, some critics would argue that the attribution of the large revenue to digital marketing alone is questionable. Please offer some explanations on why the critics' views would make sense. Specifically (your answers can start here). list at least 5 scenarios where the attribution of the high sales revenue to digital marketing along would be inappropriate. Briefly justify your answers. (15 points) Your

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